When I do something, it needs to be the best. We only work with companies that share that ethos, and want to be considered the best in their field. I don't do "good enough".
I get it. As a business owner myself, there are only so many hours in a day, and only so much you can possibly do to move the needle for your business. But it's never been more dangerous to ignore marketing your brand - because competitors are just one click away. What is keeping you from growing to that next level in your business?
I think one of the things that helps me stand out is the fact that operate my own businesses and understand the full acquisition cycle, the marriage of marketing and sales, the need for processes internally, the value of great people, etc. I’m obsessed with ensuring I don’t just drive more customers, but do so profitably.