Google Ads vs. Facebook Ads for Lawyers: Which Works Better?

When it comes to marketing your law firm, two platforms dominate the conversation: Google Ads and Facebook Ads. Both can drive cases, but they work very differently. I’ve been running campaigns for law firms for over a decade, managing millions of dollars in ad spend each month, and I want to break down the real…

GEO Is The New SEO For Lawyers (How To Rank In AI Search)

For over two decades, Google reigned supreme in search. Law firms built entire marketing strategies around one platform, optimizing for organic rankings, local map packs, and Google Ads. That era is officially over. The numbers don’t lie: ChatGPT processes over 100 million queries weekly Claude’s usage has grown 400% in the past 12 months Perplexity…

Why Smart Law Firms Are Turning to Fractional CMOs

TL;DR: A fractional CMO is a part-time chief marketing officer who provides strategic marketing leadership specifically tailored to law firms. We handle everything from digital marketing strategy to external agency oversight, helping law firms grow without the cost of a full-time executive. This guide explains how fractional CMO services can transform your firm’s growth trajectory.…